Fenty Beauty Worth The Hype?

Rihanna and her new insanely hyped beauty brand Fenty Beauty needs no introduction. Answering the cries of literally millions of people for makeup that suits their skin tone, Rihanna made it her goal to create a line that embraces all colours and skin tones. To start her line, Rihanna kept with the basics—a flawless base, luminous highlight, and killer contour. Since the initial release, she has also released a holiday collection which has more glittery, party makeup. I, unfortunately, didn’t get a chance to get my hands on the holiday collection yet, but I have a solid verdict regarding her core collection. When I got shade-matched in Harvey Nichols, London (after nearly an hour of lining up outside), I managed to try out every single product in her line that was out (at the time). At the end, I bought 3 items from the collection: The Pro Filt’r Foundation in 230, Match Stix Shimmer Sticks in Sinamon, and Gloss Bomb Universal Lip Luminizer.



Before I came to get myself shade-matched, I had looked into what colour I might be from the different pictures and descriptions on the Fenty site and Sephora Color IQ.  I thought I’d be shade 250 because of its warm peach undertones but when I tried it on, because the foundation does oxidise, shade 230, which was a neutral-toned light-medium shade, suited me better. I figured out that my complexion is more neutral than warm, contrary to what I thought I was. I have a bit of pink on my skin. As a comparison, I currently use the RMS Un Cover-Up in the shade 33, Milk Makeup Sunshine Skin Tint in Sand, Nars Radiant Tinted Moisturiser in St. Moritz, and Glossier Perfecting Skin Tint in Medium.

The foundation is incredibly lightweight and feels like runny concentrated pigment. One pump is enough for medium-coverage and the finish is a smooth matte and is definitely skin-like. It smoothes out my skin and covers less prominent imperfections and spots, however, I would still spot-conceal certain areas that need a little more help. The formula is definitely buildable and does set quite quickly. On white shirts, though, it does transfer a little. With my fairly normal to dry skin, I don’t find that you really need to set this foundation and even if you are wanting to, a light touch on the T-zone and nose area would suffice. It oxidises after about 15 minutes I find and does look better on me as the day goes on. I tested this on a full day out in a windy London day and my skin still looked great when I came home after 12 hours of being outside despite the temperamental weather conditions (UK babes, you know what I’m talking about).

I like to apply this foundation mixed in with Charlotte Tilbury’s Wonderglow because I find that it gives a lit-from-within glow to my face and dilutes the coverage a little bit. I don’t really wear heavy coverage foundation on a daily basis so I do prefer sheerer coverage. I find that using the Hourglass Veil Mineral Primer helps it last longer and wear better throughout the day. As for the brush, I find the Real Techniques Buffing Brush really gives it that airbrushed, diffused look. If I feel like setting my makeup, I do like to use the RMS Tinted Un Powder (I use shade 2-3) for when I’m slightly oilier and the Hourglass Ambient Lighting Powder in Dim Light for a more glowy look.

Match Stix Shimmer Skin Sticks in Sinamon


The Match Stix, in general, are meant to be universal colour sticks that can be used anywhere on the face. As a highlight, these sticks are less ‘crazy’ than their powder counterparts and are quite subtle but can definitely be built up. The shade Sinamon is an absolutely gorgeous cinnamon bronze shade. On me, its a really warm copper (think Colourpop’s sand shades) and is gorgeous as either a shimmery blush-highlight or an eyeshadow. It goes on super lightweight and feels like there is nothing on. On the lids, it is not the most crease-proof, however, it is easy to fix whenever there are creases just by dabbing the area. On me, with NARS’ Smudge-Proof Eyeshadow Base underneath, it lasts about 3-4 hours before it starts to fade. On my face, it lasts a bit longer, maybe cause I’m less oily. This is by no means a heavy duty, all day product I would say. Considering the shape and packaging, however, it's not too difficult to bring it with you to touch up throughout the day. To be honest, I’m less wowed by this compared to the foundation. I would still use it simply because the shade is gorgeous, but if I could choose something else, I probably would. Their matte formulas are also quite dry and did not impress me. As a contour, it could work, but as a concealer or undereye highlight, it is really hard to work with and makes my fine lines more apparent.

Gloss bomb universal lip luminizer

Despite its overly flashy name, its really just an ordinary lip gloss–one that has so little pigment that it will “blend” into different skin tones. This was one of those products that I just bought for the sake of buying it. The gorgeous nude-rose colour that you see on the packaging is pretty much undetectable on the lips, especially if you have pretty pigmented lips like me. The shimmer isn’t too noticeable, which I appreciate. The best thing about this lip gloss is the way it feels on the lips. Texture-wise, it is very similar to Lancome’s Lip Lover and Maybelline’s Colour Elixir albeit with much less pigmentation. It is very comfortable to wear and doesn’t feel too tacky and sticky. It has a balmy quality to it as well which I like. That said, it is definitely not something I could wear on its own unless I have a lip tint underneath or some sort of lip colour. Paired with Sinamon, I like using Colourpop’s Candy Floss Blotted Lip underneath for a pretty terracotta colour. The ‘XXL wand’ is not really something that, for me, makes a difference in application. On a brighter note, it does smell super delicious–like a peach creamsicle!

Final Verdict

I applaud Rihanna for having this much success in the launch of her makeup line and one that sparks conversation too. Having a variety of shades is not something new (Lancome, MAC and Makeup Forever have very inclusive shade ranges), however, it is still something that is quite uncommon, especially in the price range that Fenty Beauty is at. As far as I know (and correct me if I’m wrong), Fenty has the most amount of shade selection in any foundation offered today. The foundation itself is great and performs well throughout the day. I can see myself wearing this on a daily basis to work or when I have a full day ahead because I know that even throughout the day it will continue to look good. As for the rest of the line, I still feel like there can be improvements made here and there. The Match Stix, for example, are quite dry and for someone with dry skin, it can become an issue when it creeps into fine lines. The gloss barely has any colour and can’t really be something that I wear on its own. It doesn’t really stand out from other glosses I’ve tried that are more affordable either. At the minute, the hit really is the foundation. The Galaxy Collection I heard is also lacklustre, though I can’t really say myself. All in all, Fenty Beauty is a breath of fresh air in the beauty world and definitely has room to grow and become even greater.